In-depth experience with social listening working primarily within the Sprinklr software. Has completed projects forecasting consumer trends and sentiment as well as brand love research.

Extensive experience within social reporting of all kinds and data interpretation. Including owned channels general reporting, ad hoc social campaign reporting (organic and paid), influencer campaign reporting and competitor benchmark reporting.

Working experience in brand competition monitoring, analysis, and benchmarking. Projects have included top competitor social followings and engagement, category share of voice, and brand sentiment.