Narrated ep. 15 - How to Photograph a Haunted Hause W/ Briscoe Park (Adobe)
Narrated is a reoccurring series with Adobe Discover that highlights artists using Adobe products and offers free tools to our users based on the work of the highlighted artist.
In episode 15 of Narrated, we highlighted photographer Biscoe Park for a Halloween special. This project included; 1 website landing page with an article, 1 full-length video on YouTube, 5 Instagram Reel cut-downs, and 1 Instagram Story.
Social Data:
Total Videos: 6
Total Organic Reach: 130k
Total Engagements: 7k
CLIF Hacks - IG Reels & TikTok (CLIF BAR)
CLIF Hacks is a 5 part short-form video series produced and optimized for Instagram Reels and TikTok. The content series shows different ways consumers can use the product in fun and often humorous ways.
These short-form videos were also used in a paid social campaign strategy to retarget users who engaged with a larger campaign and move them further down the marketing funnel to show how these products can fit into their lives.
Social Data:
Total Videos: 5
Total Organic Reach: 730k
Total Engagements: 4k
The CLIF Couch - YouTube & IG Reels (CLIF BAR)
The CLIF Couch is a 10-part series of athlete interviews that were conducted in a snappy, social media friendly way. World famous athletes were a part of this series including Megan Rapinoe, Venus Williams, Julie Foudy, and Scott Jurek. These videos were produced with YouTube optimized specs (~3-5 minutes length, 16:9 aspect ratio) as well as promo teasers for Instagram reels (30 seconds length, 4:5 aspect ratio).
This content series was used as organic editorial content and part of a paid media retargeting campaign to build a first-party audience list on YouTube.
Social Data:
Total Videos: 10
Total Organic Reach: 500k
Total Engagements: 8k
Kyle Robidoux; The Blind Runner - IGTV & YouTube (CLIF BAR)
Kyle Robidoux; The Blind Runner was a mini-documentary series that told the inspirational story of a visually impaired runner who was attempting the legendary Western States 100-mile trail race. This series came to life as a 3 episode and 1 full-length video project.
the 3 episodes were showcased on IGTV, Facebook, and YouTube and covered pre-training in Kyle’s hometown in MA, training camping in Tahoe, CA, and race day at Pallisades Mountain in Tahoe CA. This project also incorporated a website landing page and email marketing support.
Social Data:
Total Videos: 4
Total Reach: 387k
Total Engagements: 7.5k